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Annie's Project New Jersey

American Holly in snow.

UPCOMING WORKSHOP - Annie’s Project New Jersey 10 Years of Empowering New Jersey Farmers
Date: Thursday, November 4, 2021
Time: 6:00 pm – 8:30 pm Online

Keynote speaker: Bridget Behe, Professor, Michigan State University
Dr. Bridget Behe gives talks to state, regional, and national businesses and associations, helping to better their marketing and management practices to improve profitability and sustainability. Her "Marketing Munchies" website features her 5-15 minute podcasts using research-based information on horticulture marketing , and  can be accessed here (Connect-2-Consumer) or on a favorite podcast provider. Her recent peer-reviewed publications are also available on this website.

Description of Event: We are excited to be celebrating 10 years of Annie’s Project in New Jersey!  We are having an evening workshop online on November 4th to celebrate and give women farmers information to help manage their farm risks through and post-pandemic from 6PM to 8:30PM.

Our Keynote speaker, Dr. Bridget Behe, Professor and Extension Specialist in Marketing at Michigan State University, will answer the number one question farmers have been asking us, “ How can farmers turn the new customers they got during the pandemic into permanent customers?”  Dr. Brian Schilling, Director of Rutgers Cooperative Extension will address recent direct marketing and agritourism issues.  We will have breakout sessions on the topics of Succession Planning, Marketing, and Production. Finally, we will have a panel of women farmers who will discuss what worked and what they would change. 

Workshop Agenda

Registation is open: Register Here

No charge, but you must register to receive the link to attend the workshop.  

Past Workshop - Annie’s Project: Farming in New Jersey’s Cities and the Urban Fringe

The goal of 'Annie’s Project: Farming in New Jersey’s Cities and the Urban Fringe' is to provide production and business management training and skills to new and aspiring women farmers and military veterans farming in urban areas and address the unique challenges they face.

December 2019 - Tuesdays on the 3rd, 10th & 17th, and after the holidays in January 2020 - Tuesdays on the 7th, 14th, and 21st.

Click here to go to the Rutgers' Farm Management site for more details about this workshop   

Read news release of this event.
Speakers list for workshop with links to their presentations
Workshop Agenda

About Annie’s Project:

Annie's Project is a risk management educational program for women farmers that began in the Midwest and spread throughout the country. It is based on a real woman farmer Annette Fleck, who spent her lifetime learning how to be an involved business partner with her farmer husband. Her daughter, Ruth Hambleton, who became a Cooperative Extension educator in Illinois, created Annie’s Project.

Annie’s Project gives New Jersey women farmers the tools to help them succeed by focusing on five areas of farm risk – marketing and pricing, production risk, financial management, human and personal risk, and legal risk. The course covered a wide range of topics including personal finance and business management practices, developing marketing plans, farm transfer and estate planning, using social media, advertising and media outreach, production record keeping and food safety issues.

Participants learn about becoming better risk takers and risk managers in the production, marketing, financial, legal and human resource areas of farming. Topics fostered problem solving, record keeping, and decision-making skills. At our past conferences Professors from Rutgers University and farm professionals taught family finances, budgeting and cash flow, important financial documents, farm transfer and estate planning, business planning, understanding farm insurance policies, creating a positive work environment, motivating and retaining employees, leadership assessment and skills, generational issues and action planning.

New Jersey's Farm Management Training for Women program evolved out of two focus group meetings with women farmers. Annie’s farm management experiences were shared with over 300 women farmers beginning in February 2011 through courses in Cape May, Warren, and Somerset County.

Annie’s Project New Jersey gives New Jersey women farmers the tools to help them succeed, and to become better risk takers and risk managers by focusing on five areas of farm risk:

  • marketing and pricing risk
  • production risk
  • financial management risk
  • human and personal risk
  • legal risk

Annie’s Project New Jersey is unique in that participants focused on creating farm business plans, used social media education for marketing and business development, employed social media tools to assist in networking during the sessions as well as after graduation.

Annie’s Project Curriculum

Rutgers professors and farm professionals teach a wide spectrum of skills that make up Annie's Project Curriculum.

Curriculum, handouts and presentations are now accessible and available to public:

business management

marketing plans


social media

developing a mission statement

leadership and engagement

food safety

estate planning

The program fosters problem solving, record keeping, decision-making, action planning and leadership skills for women farmers.

Annie’s Project New Jersey is unique in that participants focus on creating farm business plans and use social media education for marketing and business development.

In 2012, the second year of Annie's Project New Jersey, combination of in-person education and distance learning brought farm business management education to more women farmers across the Garden State.

The live sessions were broadcast and recorded each week, allowing women to watch a lecturer from over 100 miles away. A key component of the program was women networking in the workshop and sharing ideas. This unique opportunity brought together an equine professional from one end of the state and a hay grower from another end, a farm market owner and a market grower from neighboring counties.

Participants have used their business plans to add new enterprises, secure farm loans, and develop websites, Facebook pages, and point-of-purchase materials for their farms. They used social media tools to assist in networking during the sessions as well as after graduation. Graduates have continued to meet to continue learning about aspects important to women farmers, to network with each other and have farm tours.

Funding for Annie’s Project in New Jersey was provided by:

The Northeast Center for Risk Management Education

U.S. Department of Agriculture's National Institute of Food and Agriculture

Farm Credit East and Rutgers Cooperative Extension

Cooperating agencies include:

Rutgers, The State University of New Jersey

USDA's Farm Service Agency

U.S. Department of Agriculture

New Jersey Department of Agriculture

New Jersey Farm Bureau

County Boards of Chosen Freeholders

For more information about Annie’s Project in New Jersey,
contact Robin Brumfield, Ph.D.