Farming in New Jersey’s Cities and the Urban Fringe
The goal of ‘Annie’s Project: Farming in New Jersey’s Cities and the Urban Fringe’ is to provide production and business management training and skills to new and aspiring women farmers and military veterans farming in urban areas and address the unique challenges they face.
Keynote speaker: Charlotte Smith, 3 Cow Marketing
Charlotte is a successful farmer and businesswoman who offers a unique online marketing and training program that helps farmers learn marketing techniques to grow a successful business.
Description of Event: Faculty instructors and industry professionals will teach you about the five areas of risk identified by the USDA: Production, Marketing, Financial, Legal and Personal. These will include issues specific to urban farmers such as: soil quality, lead contamination, off-farm employment/time management skills, irrigation, water quality, and availability, direct marketing in food deserts, food safety, working with WIC and SNAP-Ed clients, overcoming language and cultural barriers, and acquiring short-term leased land. Attendees will be able to write a business plan for their farm by the end of the workshop. The Marketing class will be taught by Charlotte Smith.
Target Audience: New and aspiring women farmers, military veterans